As a small business owner in 2025, I’ve come to realize that one of the most effective ways to stand out in an increasingly competitive marketplace is by mastering Local SEO. Over the years, I’ve seen how this essential marketing strategy can transform a local business, boosting its visibility and helping it connect with the right customers.
When it comes to improving your business’s visibility online, few tools are as effective as Google My Business (GMB).
When it comes to local SEO, many factors contribute to how well a business performs in search engine rankings, especially for geographically targeted queries. One crucial element that often gets overlooked but plays a significant role in boosting local SEO is local citations.